in my opinion, making it easy for people to invite their friends* (invest & invite) should always be a priority for churches, but even more when it coincides with an "external marketing" initiative (i.e. mailers, billboards, road signs, etc...) or a big sunday (i.e. easter)
here are some ways to make it easy for attenders to invite their friends (i think these work whether you are marketing or not).
- leading up to a big sunday, give out series-specific print pieces on the way out, with the bulletin, or in place of the bulletin.
- have basic church info print pieces (business card size?) available.
- create a web invite (series specific? or not) they can send their friends from your website.
- create a facebook event (this one may be lame, not sure)
- give them letterhead to send a hand written invitation to a friend (just got this idea in from nick at north bridge, so if it sucks it's his fault)
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*a pre-requisite: your environments must be worth your attenders inviting their friends to.
3 comments:
The Facebook thing is non-lame, IMHO. Although I'll admit that if a ton of churches started doing it, it would then probably be lame.
Why don't you using twitter for instance. Fast and easy.
Trey, Dani, and I were talking about this last night. We do most of the stuff but our big emphasis was on the Facebook thing. Although, they're not making it any easier to manage you pages etc. with their re-designs.
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